Executive chefs Jason Lee and Victor Tan might seem like two ordinary middle-aged Singaporean men, but these two men will be part of a nationwide campaign with casual dining family restaurant chain, Pizza Hut.
The two will be seen in bus stop billboards, MRT posters, train interiors, television commercials and even on the restaurant chain's new menu in outlets all across the island.
So why were the two of them chosen?
Both Lee and Tan were picked based on recommendations, after Pizza Hut decided it wanted an expert in Northern European cuisine and an expert in pasta.
After an extensive search for chefs who can develop new dishes for its casual dining menu, the company found what it wanted in the two chefs.
Lee, an expert in classic French food and Modern European cuisine, has worked with Michelin-star chefs like Gordon Ramsay, William Drabble and Lea Linster.
Tan boasts a similarly stellar background. He found his inherent passion for cooking under the influence of his Peranakan grandmother at the tender age of 14. From there on, he honed his craft and even worked as chef in some of the finest restaurants in Italy.
The two chefs are helping to redefine Pizza Hut's menu offerings in its 'Good Dining experience' with the creation of seven new dishes.
The new additions, which comprise of fish and poultry European fare and pasta dishes, are original culinary creations which have never been served in the restaurant before.
Some of the original creations include Rigatoni in Hazelnut Crème, Squid Ink Linguine and Chicken Spinach Cannelloni.
Both known to have discerning standards in Pizza Hut's kitchen, they do not pass a dish prepared by the restaurant chain's staff unless it meets their stringent standards. They also have been known to scream at suppliers if the goods delivered were not up to par.
Both married and with children, they profess to cooking at home in their spare time as well.
Said Victor: "I cook like a housewife at home. I constantly have a tablespoon or a teaspoon by my side and I am always tasting my dishes."
Jason on the other hand, has problems with cooking for his family.
"I cook at home and then my sons will go out and compare the food they eat outside with my cooking. And that is when I encounter problems because I have brought them up with my cooking and now they are only used to a certain type of food."