7 July - Hong Kong fashion model Angelababy, who is also the ambassador of Panasonic, has accidentally leaked the photos of their brand new camera by posting them on Instagram before the camera has been officially launched by the tech giant.
Although she deleted the photos within hours, it was too late as the photos have already circulated online.
According to the Hong Kong media, Panasonic has already disrupted Angelababy's contract and filed a lawsuit against her for her mistake, demanding for a compensation of RMB 10 million (USD 1.6 million).
The model-turned-actress was accused of violating trade secrets' laws which affected Panasonic's future marketing strategies and plans.
Angelababy told the media that she had already passed the matter to her company while her manager forbade her to comment any further on the case as the matter is now under review by the court.