With the Cannes party season well underway, supermodel Anja Rubik is relaunching erotic fashion publication 25 Magazine in Cannes May 23 with a star-studded party at Pierre Cardin's mansion.
Rubik has been involved with the magazine since 2009, and having taken full editorial control she has rebranded the glossy publication in the style of '70s erotic magazine Viva.
Rubik also cites 1970s Playboy and former French Vogue editor Carine Roitfeld as a source of inspiration.
The new issue, which has been shot entirely be female photographers such as Annie Leibovitz and Ellen von Unwerth, will feature some 300 pages of glossy photographs with no advertising.
"It's mainly a fashion magazine, but with an erotic twist. I think it's balanced quite well. There's a lot of fashion. The stylists had a lot of liberty to play around with clothes, and there was no list of credits they had to follow or anything like that," the model told style.com.
The magazine will feature appearances from major models including Abbey Lee Kershaw, who can be seen in the following teaser: http://vimeo.com/41796693.
Rubik has already been seen at some of the biggest soirées during the ongoing Cannes Film Festival, including jewelry house Chopard's mystery masked ball May 21.
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