Carine Roitfeld unveiled the first full fashion image from her eagerly awaited CR Fashion Book online July 23, with Dutch fashion model Juliet Ingleby starring in the dramatic shoot.
The first issue of the former French Vogue editor's semiannual magazine, set to retail at $9.95, will be launched September 13, with half of the distribution to be in Europe and the rest across Asia and the US.
In the new image Ingleby wanders through a cemetery wearing a billowing lavender veil, with the latter moving in the breeze thanks to animated GIF (Graphics Interchange Format).
Roitfeld is gradually building hype for the new publication, which will be officially feted with a launch during New York Fashion Week.
Since departing from French Vogue in January last year, Roitfeld has kept busy working on projects including a book with Karl Lagerfeld on Chanel's iconic little black jacket, penning a tome on her career called Carine Roitfeld: Irreverent, as well as styling gigs for the likes of department store Barneys New York and guest-editing publications including VMan.
She is best known for the often provocative and boundary-pushing imagery seen in French Vogue during her time at the helm, although speaking earlier in the year the fashion expert insisted she would be finding "new ways to be irreverent" when styling shoots for CR.
The magazine's name is inspired by her handwritten initials which adorned the monthly editor's letter for the period that she helmed French Vogue.
See the Juliet Ingleby image and preorder your CR Fashion Book copy at http://crfashionbook.com/