Diego Della Valle is to re-launch fashion label Schiaparelli early next year.
The owner of Italian leather goods company Tod’s will breathe life back into the label with new accessories, fragrances and cosmetics. Diego plans to hire a designer by September to have the line in stores in February.
Actress Farida Khelfa has been chosen as the face of the brand and attended Monday night’s Met Gala in vintage Schiaperelli.
It’s been announced the fashion house will open a store at 21 Place Vendôme in Paris as part of the new launch, where the brand’s founder Elsa Schiaparelli opened her first boutique.
"The idea with Schiaparelli is to propose the brand with all its modernity, and represent dreams, art and all the most sophisticated things we can do," Diego told WWD.
It’s not the first time Diego has reopened old fashion brands. In 2002, he re-launched shoe label Roger Vivier.
Schiaparelli features alongside Miuccia Prada in this year’s Costume Institute exhibit Impossible Conversations: Schiaparelli and Prada. The exhibit is open to the public from May 10 to August 19.
A press preview showed a glimpse of the exhibition with videos of imagined conversations between the two designers. The clips, directed by Baz Luhrmann, star Miuccia as herself and Judy Davis as the late Elsa. Judy uses real quotes from the Elsa’s autobiography Shocking Life.
“Dress designing is to me not a profession, but an art,” Elsa once said. However, Miuccia has a different view.
“Fashion designers make clothes and they have to sell them. We have less creative freedom than artists. Maybe nothing is art. Who cares?”
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