A short clip recorded during cable TV's sexiest hour.
It’s called the “sexiest hour on television” – but to a casual observer, it could pass off as "blue" hour on cable.
The synopsis of Fashion TV’s “Midnight Haute” – which runs every week from Wednesday to Friday during the midnight hour on Starhub channel 443 -- reads “seductive and sultry moments caught on film”.
Typically, risque 2-3 minute clips of sexy photo shoots of semi-nude models, lingerie fashion shows and collections are broadcast during the hour.
Fashion TV, which is owned by Polish-born Michael Adam Losowski, is a 24-by-7 international TV network dedicated exclusively to fashion, beauty, glamour and style.
Despite the risqué content, most cable viewers Yahoo! Singapore spoke to said it's “no big deal”.
Graphic designer Candice Ng, 29, pointed out that the programme is not free and viewers must subscribe to FashionTV.
“You have to specifically subscribe to the channel to watch it; it’s not even part of E-entertainment. People who subscribe to this channel know what they’re getting into. It’s seductive, yes, but I believe the subscriber knows,” she said.
24-year-old undergraduate, Lim Yi Liang, agreed. “It’s pretty mild – they’re [models] not doing any provocative actions. It’s more of a swimsuit modeling that you see on television.”
A simple solution for families with children, he said, was just to not subscribe to the channel – a solution media director Arnie Manzano said he will do.
The 35-year old who has two boys aged four and ten respectively, said that his children usually watch either the Disney channel or at most, Starhub’s channel 304 Nickelodeon Junior. Hence, he would not subscribe to Fashion TV at all.
Perhaps, this is a further sign that Singapore TV is lightening up. A fortnight ago, the Media Development Authority gave the green light for pay-TV operators to offer customers R21 movies.
Who knows -- after all, Singapore needs all the help it can get to boost its dismal fertility rate -- and this could just be the perfect tonic.
Now if only this were to be marketed as heavily as the Barclays Premier League...