25 May – Paramount Pictures has decided to push back the release date of "G.I. Joe: Retaliation" by nine months, setting the new release date to 29 March 2013 worldwide, in order to accommodate their decision to convert the science fiction action film to 3D format, according to Deadline.
Initially, Jon M. Chu's sequel to 2009's "G.I. Joe: The Rise of Cobra" was slated for a 29 June 2012 summer release, but studio execs have decided that they want to post-convert the film into 3D, thus giving the film a nine-month delay.
They are convinced that the 3D conversion will bring in big bucks for the studio, following the bank-breaking success of James Cameron's recent 3D relaunch of "Titanic" and the gaining popularity of 3D in Russia and China.
It was also believed that releasing the film in March will garner it the ticket-buying audience it needs, considering that the month boasts a record box office hits with "The Hunger Games" being the most recent example.
Paramount had previously pulled off a risky four-month delay with Martin Scorsese's "Shutter Island" from October 2009 to February 2010, and the gamble paid off when it became Scorsese's biggest box office hit.
Meanwhile, seeing that Paramount has pulled out from the prime date, Universal Studios has sped up Seth McFlarne's R-rated comedy "Ted" from its original date of 13 July to fill in the slot left empty by Paramount.