Jon Bon Jovi is "pleased" to have been chosen to front two scents for Avon.
The American rock star is the celebrity face of the beauty giant's latest fragrances - Unplugged for Her and Unplugged for Him.
Avon claim the collaboration is inspired by "passion, soulfulness and intensity", and Jon was eager to team up with the philanthropic company.
"Avon, and the Avon Foundation for Women, have given support and a voice to those in need for decades," he said in a statement.
"Their philosophy of empowerment sends a strong message and I’m pleased to partner with them."
Lily DeStefano, Vice President of Avon North America Beauty, is equally enamoured with the musician’s work. She claims the 50-year-old star is the perfect advocate for the inspiring scents.
"Jon's music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within. The Unplugged scents evoke an emotional connection – something Jon inspires in audiences around the world," she gushed.
Unplugged for Him will launch in November while the female version will be available online and through Avon representatives in October.
Unplugged for Her is a floral oriental perfume, while the men's version is a "woody floral musk fragrance".© Cover Media