Madonna greeted fans in a risqué outfit at the launch of her first fragrance last night.
The 53-year-old debuted Truth or Dare at Macy's Herald Square in New York City wearing a sheer Dolce and Gabbana ankle-grazing black dress.
Madonna's top half was modestly covered in a black bodysuit, while her toned pins were visible underneath the floral emblazoned skirt.
According to WWD, Macy’s presold 300 of the $151 fragrance kits, which included a couple of different sized eau de parfum sprays, body lotion, a T-shirt, a deluxe copy of Madonna’s new album, MDNA, and the 1991 Truth or Dare documentary on Blu-ray disc.
The publication also added that fans who had purchased the sets "weren't allowed to get a photograph" with Madonna, and instead were "herded into a tent erected in Herald Square" for a Q&A.
The songstress was then ushered in to answer press questions where she addressed her new perfume promo being deemed too racy for the Disney-owned ABC network.
The advertisement shows the pop queen in a revealing corset in a throw-back to videos for Vogue, Human Nature and Girl Gone Wild.
However, the blonde star claimed the TV spot is fine the way it is.
“I don’t think it’s raunchy. I think it’s great," she said.
The scent is a Macy's exclusive in America and hit shelves at the end of March.
It will be launched globally in May.
Macy’s is also the exclusive retailer for Madonna’s popular Material Girl apparel line.© Cover Media