Cosmetics brand Kiehl’s has enlisted the help of YG Entertainment for its latest global social project.
‘Meet Mr. Bones’ project was launched globally on June 29. Partial profits from three different special edition products will be donated to help build a children’s rehabilitation hospital.
In addition, some 13 different celebrities from around the world including Alicia Keys, Padma Lakshmi, Zach Galifianakis will be joined by Korea’s very own Daesung, Yoo In Na and Sean, who will serve as the project’s spokesmodels in Korea.
Lee Sun Joo, Kiehl’s brand manager in Korea shared, “We hope this project will be of some help in helping construct the rehabilitation hospital which we hope will help protect the dreams of children. We will not hold back our efforts for the Korean society.”
The special limited edition products will be sold until mid-August in every Kiehl’s store located in Korea’s malls as well as the Samcheong-dong Kiehl’s boutique.
You can take a look at both the promotional videos released by YG Entertainment and Kiehl’s below.
YG Entertainment’s Promotional Video:
Kiehl’s Promotional Video:
Photo credit: YG Facebook
Reporter : Stewart Ho (firstname.lastname@example.org)
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