Ivanka Trump started designing clothes because she felt a “void for people like [herself]”.
The daughter of property tycoons Donald and Ivana Trump has unveiled her new fashion line which includes women’s business wear.
The range was launched this week at New York’s Lord & Taylor department store.
Ivanka has shared her inspiration for designing the collection which includes shirtdresses, basic pants and shorts, pleated skirts and printed blouses in a variety of colours.
“I felt there was a void for people like myself who are working, and want to dress in a way that’s feminine, that’s powerful, that’s elegant, and want to do so in a conscientious manner when it comes to budget,” she told People.
“So that’s what we try to do with this collection.”
She added it “felt great” to release her clothing line. Ivanka follows in the footsteps of her mother who is a former fashion model with her own collection of clothing, fashion jewellery and beauty products.
“I obviously love fashion, and I was exposed to it throughout my childhood,” she admits.
“This is … one of these fun things that every child dreams about, so it’s a great honour for me.”
Ivanka’s line includes bow details and bold buttons the feature a “T” with prices ranging from $50 for a jersey tank to $245 for a patterned maxi dress.
“We thought really, really hard about offering a great value proposition, that also offers quality with prints, with cuts, with fabrics,” she said. “It’s chic, yet it’s pragmatic.”
Her first fashion show received applause from guests including her husband Jared Kushner, her parents and brother Donald Jr. and Eric.© Cover Media