Julianne Hough is the perfect "demographic" for her new shoe collection.
The dancer-and-actress has teamed with Sole Society partner Vince Camuto on a line of affordable flats and heels for the online footwear store.
Julianne didn't have to look far for inspiration for the range.
"I want a shoe that I can go have fun and dance in and be comfortable but also still feel really fashion-forward but knowing that I'm not going to break the bank with it. I mean, I am the demographic," she told racked.com.
"I feel so privileged and lucky to be in this partnership because I'm a huge fan. I feel super fortunate that I've been able to step out of my comfort zone with all the colours, and try really fun things that maybe I was a little nervous or hesitant about before."
Vince - who is also a co-founder of shoe brand Nine West - says Julianne was the perfect person to come on board.
The shoe expert insists the blonde beauty adds a touch of Hollywood glam to the whole ideas process.
"We have the legs, or the experience, for many years, and she has the taste level," he gushed. "She knows what's now, and to her credit, it's great."
There is one particular style of shoe that Julianne and Vince will not be including in their line. The pair agree that sky scraper heels are not something they'll be endorsing because of their impracticality.
"If you look at all the shoes even on the red carpet, all the public appearances that we do around the country, women are walking - without mentioning names - they're leaning forward," Vince explained. "It's horrible. You're paying $1,000 for the product, and they ignore the comfort features. We do an arch, and a heel seat that you sit right on. Women want that."© Cover Media